When I first thought of the idea of Summer Camp, the first person who popped into my mind to bring on as a PR expert was Chelsea. Lots of girls want to work in PR, but in my totally unprofessional opinion, a lot of people think PR is writing a press release and throwing up a pic on social media and you’re done.
I see a people who work in PR and kind of manage to get by with the bare minimum. But they’re not creative, out of the box thinkers, exceptional communicators, smart strategists…basically, anything that really separates the good from the great.
But Chelsea is all that, more, and always has been. When we were in college, she interned at the largest and one of the most prestigious PR firms…and they loved her so much she now works for them full-time. She always stood out to me as truly knowing her stuff, even when we were just brainstorming PR ideas for our sorority and getting fraternities to pair with us for Homecoming.
Then, it was always her dream to move to NYC and when she graduated, she did just that. She moved to NYC, got a full-time job with the world’s largest PR firm, and for the last 3 years, has been working her butt off for her clients.
She is so smart, so innovative, and SO knowledgeable about brands and PR life. There is truly no one better that you could get the inside scoop from.
Give this interview a listen if you can.
She drops some gems of advice like consistency in your work when working with brands (LOVE her insight on this), influencer authenticity, and how she works with bloggers on the PR side.