Quitting My 9-5 + Launching My Own PR Firm

Quitting My 9-5 + Launching My Own PR Firm

If you follow me on Instagram or Twitter, you might know I’ve been teasing some secrets for a little while.

Andddd if you’re on my email list (which you can join here), you already know this news!

If I had to describe my previous PR job, I would say I majored in traditional PR while minoring in influencers.

Andddd if you asked my mom to describe my job, she would say, “Something with….Facebook?”

Sure, Mom, close enough.

A lot of what I did was traditional PR like press, media interviews, running social media strategies, media buying, etc…and then, about 35% of what I did was working with bloggers, influencers, content creators… whatever your word of choice is.

Over the last year of building Slightly Savvy, launching Summer Camp (a program for bloggers allll about working with brands), and really starting to create a hub of knowledge for content creators….I realized I really really love working in this little niche of PR.

This little niche that combines PR and content creators.

SO.

Over the last two weeks, I quit my regular full-time job, launched my own PR firm (Slightly Savvy PR, if you’re curious) that specializes in bloggers + influencers, hired an intern, partnered up with 3 clients.

^looks so glam, right? laundry on the table, random paleo book

“Slightly Savvy is an influencer’s sneak peek behind the scenes of the PR world, built to deliver the most transparent PR insights to millennial bloggers + influencers who want to transform their blog into a business.”

 I’m so freaking grateful and so freaking excited for these new projects.

Thanks to you guys, I feel like I speak both sides of brand-blogger partnerships.

I understand the struggles of brands only wanting you to work for free, or backing out on partnerships, or wanting you to do a full marketing campaign for them for $100.

It’s really frustrating for you guys.

And on the flip side, I GET the pressures that brands have to prove marketing dollars, how hard it is to get higher ups to even approve working with bloggers (much less pay them).

It’s truly a dream to pick and choose exactly which brands I want to work with.

And even more of a dream to work with content creators like you guys full time.

So basically, I’m now majoring in influencers and minoring in traditional PR.

What the f does this mean for you? //

Okay, you stuck with me for the looooong “me” focused story.

Here’s why this matters to you.

  • Wayyy more behind the scenes in influencer PR – I want to bring you guys along as MUCH as confidentiality allows me to…I’m all about sneak peeks behind the curtain.
  • More working with brands + influencer content – all the secret strategies + insider tips I grab along the way will be directly handed over to you guys
  • More targeted workshops – Workshops are super fun, and I have some plans for really specific topics, backed by some real-life examples
  • Slightly Savvy gets to be a MAJOR focus for me – Slightly Savvy is the hub where allll this influencer knowledge is going to live – think resources like brand lists, more printable guides, obviously more content, etc.

 

Thank YOU

Again, thank you guys so much for allowing me into your lives, your blogs, your brands…

And thank you always for your support, tweets, comments, DMs. It always means the world to hear back from you blogging babes and get to know you more.

For all the behind the scenes glam (sarcasm, obviously), follow along on Instagram.

To get even more insider tips before they hit the press, sign up for the weekly PR newsletter by dropping your info in the box below.

Follow:
  • Congrats girl! This is amazing!

  • Yasss so pumped for you!! And your mission statement came out bomb!

    http://www.insearchofsheila.com

  • This is so huge, congratulations! You’re the second PR whizz I know to make the jump- I hope it brings you everything you hope it will xx

    • That’s amazing, too! So happy for your other friend. It’s a little bit frightening but also so much fun 🙂

  • Once again, congratulations! I’m so excited for you and I cannot wait to see where it all leads you!

  • So amazing!!! Congrats girl!

  • SO proud of you! You are #goals.

    • Girl you are goals too. You are killin’ it!! So so proud of your hard work and how you turned a not-so-great situation into something you love. Tons of people would’ve been way too bummed and just jumped at whatever job was offered to them.

      lylas

      • Aww <3 I just knew I wasn't going to be happy with just any job. I think it's so important to truly love what you do.

  • Wow this is so amazing congrats! But have been such a big leap to take!
    The Fernweh Wolf / Travel & Lifestyle Blog
    xx

  • Wow, this is so exciting! Working with a good PR person makes blogging so much better!

  • Dee ☕️

    Congratulations girl I’m so excited for you! That’s awesome! You’re definitely the PR queen <3 Excited to see what you bring to your blog now that you have even more time to focus on it

    Dee // http://www.morningcoffeewithdee.com

  • Wow! Congratulations! This is definitely a big step! You definitely got a lot started in just two weeks! 🙂

    xo, Chloe // https://funinthecloset.com/off-shoulders-fall/

  • Way to go! What an exciting new journey!

  • Sara

    This is awesome! It is so great to read about your journey. It is very inspiring for us “new bloggers” who want to make it our full-time incomes! Thank you for sharing!

  • Tracey Nguyen

    This is amazing! It was definitely not an easy decision to make but you did it! I quit my corporate job 3 years ago to pursue my entrepreneurial dream as well and I never looked back since 🙂

  • This is so exciting and I can’t wait to learn more about the behind the scenes! I’ve been in traditional PR as well and while I love it, the blogger/brand niche really is the most special with SO much opportunity.

  • Tricia

    OMG Congrats!! Your blog has so many helpful posts and I love them! Already joined your email list! Can’t wait to read more of your content 🙂

  • Sarah | Dressed to Impreston

    Subscribed! Congratulations on your new life decision! Super, super happy for you!

  • Congratulations! We’ve been following along for a long time now and are so proud of your hard work and accomplishments! We are hoping to launch our Marketing Firm within the next year and you totally rock!

    -Leanna

  • I am SO excited for you and can’t wait to see what you do! You’re gonna do a great job running your own PR firm Katherine! Talk about a GIRL BOSS 🙂

  • Congratulations! This is honestly amazing and adventurous. Can’t wait to see what good things come

  • Ahh this is so exciting for you! What a huge accomplishment. I wish you much success with your new business.