Summer Camp for Bloggers with Influencer + PR Insiders on Working with Brands

Summer Camp for Bloggers with Influencer + PR Insiders on Working with Brands

Like I’ve talked about with soo many of you, there’s so much BS in the blogging world on how to build a blog, grow your Instagram, work with brands…and these posts are written by people who have NO clue what they’re talking about. And the “tips” are absolute basics you’ve read 100 times before.

From working in PR in my everyday, and then blogging and sharing that wisdom over here, I was getting the same questions all the time.  

“WHAT should I say in this email to a brand? I’m getting free product, how should i ask to turn that into a paid collaboration? How do I start scaling my income for more paid opportunities? What does being “authentic” really mean to PR people looking for bloggers?”

And answering those questions is why I invented Summer Camp.

 

Why should I invest Summer Camp over anything else?

Because legitimacy. 

“I used your email templates and I nailed down over $1200 this month so far! It was something I was struggling with before so I wanted to say thank you!” – Bailey

Slightly Savvy Summer Camp is THE place for bloggers to learn about all working with brands…from the PR insiders who choose influencers for brand collaborations.

We’re the ones searching for bloggers, negotiating with them, and looking at their press kits for brands like Dove, Kitchen Aid, TRESemme, L’Oreal, and Speedo.

“I’m vetting a 50 person list right now, weeding through people who are a fit for an upcoming program. I wish I could help these women understand how to make their content feel more authentic + brand friendly.” – Account + Influencer Relations at Edelman PR

“So many times I’ve wanted to tell bloggers exactly why they weren’t chosen for a campaign and just give them some insider tricks, those little tweaks that take a blogger to the next level.” – Brand Manager at $300M Global Company

“I get really excited when I receive beautiful assets + extras. It makes me want to keep working with the bloggers, pitch their ideas to the clients, and send them free goodies.” – Senior Social Strategy at KitchenAid

Enroll in Camp –> here

The Community

  • Our invite-only Facebook group where we can all talk, help each other out, + answer questions 1:1
  • SO many opportunities to submit YOUR questions – literally ask anything, we don’t judge
  • Even submit your blog/Instagram to be used as an example on different days – everybody loves real-life examples
  • Videos are pre-recorded and will be online via Teachable platform
    • In the Facebook group, we’ll do discussions every day on the specific topics so you can ask us questions in real time
  • Post-camp Live Q&A

Camp is online starting August 7 – August 11 

 

The Agenda

Day 1: Using Instagram as a Non-BS Influencer 

  • How to monetize in a genuine way, not Fit Tummy Tea
  • How PR people find you, how you can get found, and the pros + cons of blogger networks
  • The algorithm benefits of doing Instagram Live + 10 specific Insta Live content ideas for the main niches (lifestyle, fashion, travel)
  • Submit YOUR Instagram problems + we’ll give you specific strategies to test out

Day 2: Knowing Your Worth + Pricing for Micro Influencers

  • How to price for collaborations for micro influencers (30k followers or less)
  • How to leverage + price for different story ideas, social media platforms, + scale these as your brand grows
    • Example: the cost of a sponsored post vs. Instagram post with carousel vs. Instagram Story
  • Pros + cons of press kits + how to structure them for PR people
  • Submit YOUR specific questions on pricing
  • BONUS: pricing worksheet and chart

Day 3: Exactly What Brands + PR Agencies Look for in Bloggers/Influencers

  • Breaking down statistics on followers, engagements, page views + what you really need
  • Why you were passed over in the past + what makes you get written off immediately
  • Guest PR expert who works at Edelman in Account + Influencer relations for brands like Dove, Tresemme, and Speedo, answers what every blogger wants to know on what PR agencies are actually looking for when collaborating
  • Submit YOUR questions on working with brands…get into the nitty gritty, please

“Katherine! I used your email templates and I nailed down over $1200 this month  so far! It was something I was struggling with before so I wanted to say thank you!” – Bailey

Day 4: Communicating with Brands: The Good, The Bad, + The “Free Exposure”

  • How to stop getting paid in product, discount codes, or “free exposure” + why it even happens in the first place
  • Why blogger should stop bashing brands, from the PR people reading your tweets
  • Negotiating with brands + how to respond to various email scenarios
  • Guest PR expert on what makes a dream blogger/influencer, our craziest requests, + horror  stories and how influencers can use this info to take their business to the next level
  • Submit your email pitch ideas + we’ll give you feedback OR your craziest emails from brands that make you cringe 

Day 5: FTC Standards 101

  • Exact mock ups of OKAY vs. NOT OKAY sponsored posts, Instagram posts, tweets, etc.
  • Why genuineness + authenticity wins in the long game + captures brands’ attention
  • 1 end of camp, randomly selected $200 giveaway ( cute swimsuit, pop socket, dream catcher…aka cute stuff you can Instagram)

The Cost

I wish this summer camp was in person because literally how perfect would that be? An entire Instagrammable week with rosé, midi rings, marble tables…but alas, it’s online. Maybe next summer though ??

Slightly Savvy Summer Camp is $125.

Like with Bailey, she nailed down $1200 in brand collaborations in 1 month…that is literally making almost 10X what she paid for Summer Camp right off the bat.

Enroll in Camp –> here

 

Hit me up

Questions?? Want to talk through something specific? DM me on Instagram here (I’ll reply faster) or email me at katherine@slightlysavvy.com

Again, application is here

lylas,

katherine

Read

4 Insider Secrets on Working with Brand Collaborations –> here

Breaking Down Email Pitches to Brands / / What Works + What Doesn’t –> here

Interview with Social Influencer Agency on Monetizing Instagram, Pinterest Ads, + How They Find Influencers –> here

Your Roadmap + Checklist to Working with Brands –> here

 

 

 

Follow:
  • maclaca

    oh this looks awesome! hard to take a whole week of of work but i would love to attend.

  • oh my gosh this sounds amazing!! I also wish it was in person- imagine how fun that would be 🙂

    xx Shirley
    http://www.classifiedcloset.com/

  • Damn girl, you’ve been cooking up something reeeeal good! I love that it’s called summer camp…how unique!

  • Carter jamie perez

    how old would u have to be ?

  • This sounds incredible!! You are absolutely legit so people WILL invest in this! xx

  • Adriana

    This is SO cool!!! I love this idea, it sounds like so much fun!

  • Such a great idea!
    with southern grace,
    Lindsey
    http://www.withsoutherngrace.blogspot.com

  • How exciting! Such a fun idea. Definitely going to check it out.

  • Christine Martinez

    This sounds like a great camp! Wish it was in person too! That would be so much fun!

  • Ahhh so excited!! Can’t wait to start camp!! And next year, we so should do it in FL!!!

  • This camp sounds awesome! Should definitely aim for an in person one next year – blogger events are so fun!

  • This summer camp sounds amazing! I wish I could enroll!

  • I’ve never taken any kind of blogger course, but this sounds amazing!

  • mckenna bleu

    This sounds so awesome! What a great experience!

  • Sounds like a great course! I’ve parlayed my previous PR experience to help me blogging and it’s been wonderful to have that background.

    • So cool, I didn’t know you were in PR, too in the past. It really is so valuable to see both sides!

  • This sounds amazing! I am so over the BS that floats around! You should listen to the recent @almost30podcast and you will hear the same things and what they are doing to sift through it (not just with blogging, but in general!) I will keep your course in mind for sure!

    xx,

    Lacey@wearetheglittergospel

    • Okayy I love podcasts so I am definitely checking that out! Sounds like right up my alley lol. Def let me know if you have any questions on Camp!

  • This sounds so great! Every blogger should take this!

  • This sounds like a really great experience and also a great course. Thank you for sharing.

  • OMG This is exactly what I need and it’s super affordable!!

  • Sarah Kranz

    Sounds like a great course and wonderful experience for all!

    • I certainly hope so! We can all talk about blogging and brand forever so I think it’s going to be an incredible valuable experience.

  • Alexis

    OMG I wish I had know this was a thing earlier! So excited to sign up!

    • Hey girl! You can still sign up through August 6 🙂 It should be really fun and informative, so we would love to have you!

  • what a fantastic idea, i would love to go to bloggers summer camp…how helpful!

  • Trisha Rawlings

    This is such a great idea and so needed! I won’t be able to make it to to the summer camp this year, but I just signed up for your email list so I can be sure to get the info for the next one!

    • Awesome girl! Everything about Camp will always be available to access, including the worksheets, printables, and videos. So that would be fun to have year round!

      Love that you see the need for the camp, too!

  • This is fantastic and would really benefit bloggers new and old.

  • This seems like such a good idea. I wish I could afford it. 🙁

  • Denay DeGuzman

    Sounds like a fantastic idea for bloggers wanting to up their game and work with brands. Kudos for putting together this great summer program. 🙂

  • Christa Stull

    I wish I could apply, but those dates I’m on vacation, technology free…but I could sure use the help!

  • Grace Lauder

    Sounds like an amazing opportunity! Great post ☺️

  • Court S

    I hope I can gather the resources to sign up soon, this sounds amazing.

  • Yolonda Mays

    Sigh….I really wish I could sign up for this. My blog is so new if it were an infant it would still have the umbilical cord attached! I hope you do this again in the winter!

  • Wow! This is my kind of summer camp! Unfortunately, I’ll be on vacation during that time! 🙁

  • Oh this summer camp sounds like the thing I need for my blog. What a bummer I won’t be able to attend this one due to prior commitments. But, I am sure keeping an eye on the next one you host!

  • Johanna Keenan

    This looks so interesting! I love that you broke down what exactly each part goes into.

  • Jaclyn Saumell

    If i weren’t already in the middle of a blogging course, I would definitely take this on! When is your next summer camp?

  • This sounds like a helpful program for bloggers.