Hi fam and welcome!
I’m Katherine, the creator of Slightly Savvy, an influencer’s sneak peek behind the scenes of the PR world, built to deliver the most transparent PR insights to millennial bloggers + influencers who want to transform their blog into a business.
When I started Slightly Savvy in early 2017, it was a way to get all of my branding + social media strategies out of my head, so they wouldn’t keep me awake at night.
When I sharing my insider tips on bloggers working with brands, I was pretty quickly inundated with emails, DMs, and questions all from bloggers asking how they could work with brands, too.
BUT I was working 9-5 in Public Relations for a brand – I ran the PR department with press, media interviews, content creators, social media, tradeshows around the world, etc.
So I was pretty busy…
While building Slightly Savvy on the side, launching Summer Camp (a program for bloggers allll about working with brands), and really starting to create a hub of knowledge for content creators….I realized I really really love working in this little niche of PR.
This little niche that combines PR and content creators.
So, in November 2017, I handed in my 2 weeks notice at regular full-time job, launched my own PR firm (Slightly Savvy PR, if you’re curious) that specializes in bloggers + influencers, hired an intern, and partnered up with 3 clients.
Slightly Savvy Summer Camp
In July 2017, one Friday night, driving to sushi with my husband, I was thinking of ways bloggers could learn more about working with brands.
(you know, usual date night thoughts)
It was a beautiful summer night in Florida, with perfect pastel sunset skies, casual 90% humidity, and I thought, “You know what would be really fun? A summer camp for bloggers.”
2.2 seconds later, I was obsessed with the idea.
And like that, the first Summer Camp for bloggers was born, an online Camp allll about bloggers learning to work with brands from a PR perspective.
I immediately put my heart, soul, + industry contacts into Summer Camp.
I launched Slightly Savvy Summer Camp, hoping that maybeeee 2-5 bloggers would sign up, + I could bring them something amazing and never done before.
Flash forward to a month later, and over 30 bloggers signed up for Camp.
The feedback Post-Camp was incredible with….
- Bloggers pitching themselves to brands and hearing a YES within 24 hours
- Bloggers saying they learned more from Camp in 5 days than they had in 3 years of blogging
- 100% of Campers saying they would recommend Summer Camp to a blogger friend
Overall, it helped me see there was SUCH a huge need for insider strategies + tips for working with brands from a PR perspective.
Summer Camp will be back in 2018. Sign up here to be the first to know when Camp starts up.
PR for Bloggers
Now that you’ve learned a little about me, why don’t you start learning for YOUR blog + brand?
There’s so many fun ways to connect with the Slightly Savvy community.
- Join 800+ bloggers in the exclusive PR newsletter every Sunday (tips + strategies you won’t see anywhere but in the newsletter fam) –> here
- Follow me on Instagram for branding, blogging, + working with brands Instagram LIVES –> here
- Have a topic you want covered? Drop your request –> here
You can also ALWAYS find me at firstname.lastname@example.org
**Disclosure: Affiliate links are one of the ways I keep Slightly Savvy up and running and delivering value to you. Thank you in advance for supporting me!