Hi fam and welcome!
I’m Katherine, the creator of Slightly Savvy, a blog + brand built to give bloggers a sneak peek into the PR world.
In my real 9-5, I work in Public Relations for a brand. I head up our PR department with press, content creators, social media, tradeshows around the world, etc.
Basically, I work on the flipside of blogging.
Why Slightly Savvy Got Started
What I love talking about for hours is PR.
And what I’m pretty good at is PR.
When I got into blogging and I started sharing my insider tips on bloggers working with brands, I was pretty quickly inundated with emails, DMs, and questions all from bloggers asking how they could work with brands, too.
I started Slightly Savvy honestly as a way to get all of my branding + social media strategies out of my head so they wouldn’t keep me awake at night.
And pretty quickly, my amazing readers really started engaging with + loving these insider secrets, sharing them with their blogger friends…
Basically, my brand kind of exploded on itself.
In July 2017, one Friday night, driving to sushi with my husband, I was thinking of ways bloggers could learn more about working with brands
(you know, usual date night thoughts)
It was a beautiful summer night in Florida, with perfect pastel sunset skies, casual 90% humidity, and I thought, “You know what would be really fun? A summer camp for bloggers.”
2.2 seconds later, I was obsessed with the idea.
And like that, the first Summer Camp for bloggers was born, an online Camp allll about bloggers learning to work with brands from a PR perspective.
I immediately put my heart, soul, + industry contacts into Summer Camp.
I launched Slightly Savvy Summer Camp, hoping that maybeeee 2-5 bloggers would sign up, + I could bring them something amazing and never done before.
Flash forward to a month later, and over 30 bloggers signed up for Camp.
The feedback Post-Camp was incredible with….
- Bloggers pitching themselves to brands and hearing a YES within 24 hours
- Bloggers saying they learned more from Camp in 5 days than they had in 3 years of blogging
- 100% of Campers saying they would recommend Summer Camp to a blogger friend
Overall, it helped me see there was SUCH a huge need for insider strategies + tips for working with brands from a PR perspective.
Summer Camp will be back in 2018. Sign up here to be the first to know when Camp starts up.
PR for Bloggers
Now that you’ve learned a little about me, why don’t you start learning for YOUR blog + brand?
There’s so many fun ways to connect with the Slightly Savvy community.
- Join over 450+ bloggers in the exclusive PR newsletter every Sunday (tips + strategies you won’t see anywhere but in the newsletter fam) –> here
- Follow me on Instagram for branding, blogging, + working with brands Instagram LIVES –> here
- Have a topic you want covered? Drop your request –> here
Bloggers, feel like you want to work 1 on 1?
Find more info on working with me here.
I’m currently accepting a few clients for September.
You can also ALWAYS find me at email@example.com
**Disclosure: Affiliate links are one of the ways I keep Slightly Savvy up and running and delivering value to you. Thank you in advance for supporting me!